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Trust has become a strategic capability, not a “soft” value, because volatility now affects not only markets but the human experience inside organisations. The session reframes the trusted advisor model around the realities of a BANI world.
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Leaders and clients face continual disruption and decision fatigue; trust failures can destabilise organisations and partnerships. Treat trust as an executive priority and an operational asset that underpins performance, alignment and resilience. Stronger internal cohesion, clearer client relationships and reduced friction under pressure.
VUCA explains the environment; BANI explains lived reality—fragility, anxiety and difficulty making sense of events. Lead and advise with stability and clarity first, recognising emotions and sense-making as core to execution. Better adoption of change, stronger decision-making and higher trust in uncertain conditions.
Trust is driven by credibility, reliability and intimacy, and eroded by self-orientation (agenda, ego, “selling the method”). Increase intimacy by creating safety (empathy, listening, consistency), while staying radically transparent on assumptions and uncertainty. Greater influence, deeper client access and stronger long-term partnerships—beyond technical competence alone.
AI introduces new trust boundaries: opacity, over-reliance and the risk of delegating away thinking and judgement. Use AI with curiosity and discipline: balance delegation, maintain fact-checking, and keep human presence, empathy and ethical judgement central. Sustainable performance gains without eroding capability—plus a clearer advisor differentiator in a world of commoditised “answers.”
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